top of page
ABOUT
YOU CANNOT HOLD BACK TIME, BUT YOU CAN PRESERVE IT. THE WORK OF PREMIERS OUTLIVES TIME, AS IT RECREATES THE OUTSTANDING DESIGNS OF THE BIG "CRÉATEURS HORLOGERS SUISSE" OF PAST CENTURIES, COMBINES THEM WITH CONCEIVABLY THE HIGHEST-QUALITY COMPONENTS OF OUR AGE AND DOING SO ACHIEVES TECHNICAL PERFECTION IN A DISTINCTIVE TIMEPIECE FOR MODERN TIMES
DISCOVER A NEW AND PRESTIGIOUS APPROACH TO HIGH-END WATCHMAKING, COMBINING ALL AVAILABLE KNOW-HOW AND SKILLS WITH THE HISTORICAL HERITAGE OF AN EXCEPTIONAL ORIGINAL SWISS MOVEMENT BORN BETWEEN 1900 AND 1930 AND REBORN AS A UNIQUE HANDCRAFTED TIMEPIECE
PHILOSOPHY
THE WATCHES OF PREMIERS ARE EXCLUSIVE "GARDIENS DU TEMPS" – DREAM WATCHES CREATED BY THE HANDS OF MASTER CRAFTSMEN, WITH COMPLETELY UNIQUE DNA – WHICH IS UNMISTAKABLY REFLECTED IN OUR COLLECTION, ALL OF WHICH IS CHARACTERISED BY THE TRADITIONAL VALUES OF SWISS HAUTE HORLOGERIE. ONCE ON THE WRIST, A PREMIERS WATCH RADIATES GENUINE CHARISMA, INEXTRICABLY CONNECTED WITH THE TIMELESS AUTHORITY OF ITS OWNER.
PRÉSERVATION HISTORIQUE
PREMIERS MANUFACTURES ACCORDING TO A ONE-OF-A-KIND OVERALL CONCEPT, WHICH WE LIKE TO CALL "PRÉSERVATION HISTORIQUE". THE FINEST UNIQUE WATCHES, WHICH HONOUR THE TRADITION AND REPUTATION OF THE HIGHEST-QUALITY SWISS WATCHES AND DULY TRANSFER THESE QUALITIES TO THE PRESENT DAY. WE RELY ON THE HIGHEST QUALITY STANDARDS WITH NEW, AVANT-GARDE TECHNIQUES AND THE FINEST MATERIALS, IN ORDER TO PRODUCE FANTASTIC NEW DREAM WATCHES. THE RESULT – HISTORY AND THE MODERN AGE COMBINE TO CREATE A LEVEL OF PERFECTION THAT HAS NEVER BEFORE SEEN THE LIGHT OF DAY.
GUARDIANS OF tIME
AT THE HEART OF EVERY PREMIERS WATCH IS A MOVEMENT THAT IS 100% AN ORIGINAL, HISTORIC CREATION. IN OUR VERY FIRST COLLECTION, WE PERPETUATE THE ALMOST 100 YEAR-OLD 184-8-DAY MOVEMENT, WHICH HAS BEEN ORIGINALLY DESIGNED IN GRENCHEN AT THE FAMOUS "SCHILD-ETERNA" SWISS WATCH FACTORY IN THE 1920S AND 1930S.
THE SPECIAL FEATURE OF THIS MOVEMENT LAY IN THE FACT THAT IT REQUIRED MANUAL WINDING EVERY PERIOD OF 8 DAYS - A GLOBAL SENSATION OF ITS TIME, WITH THE ADDED REFINEMENT OF A BREGUET BALANCE SPRING, WHICH FURTHER IMPROVED THE ACCURACY OF THE WATCH MOVEMENT.
IN MANY INDIVIDUAL WORKING STEPS IN OUR WORKSHOPS, THESE 100% SWISS ORIGINAL WATCH MOVEMENTS ARE PRODUCED AND MANUALLY REFINED, ENGRAVED AND THE GUILLOCHE PATTERN ADDED IN COUNTLESS ELABORATE INDIVIDUAL PRODUCTION STAGES INVOLVING HISTORIC MACHINES AND ORIGINAL, ARTISANAL WORKING METHODS.
NEW WATCH MASTERPIECES OF INDESCRIBABLE EXCLUSIVITY ARE BROUGHT TO LIFE USING TOP-CLASS, HISTORIC SWISS MOVEMENTS. AT PREMIERS, THE TRADITIONAL SWISS ART OF THE WATCHMAKER IS EXPERIENCING A NEW, MODERN-DAY RENAISSANCE.
PREMIERS
bottom of page